Just Curious.

I don't want to be picky, but can somebody tell me what the fuck is going on with this book's cover?

I mean... a cyborg with a huge hip-flask of some kind, okay, sure. But what the hell is going on with the upside down book? What's the message here?

Read sociology and you'll be a cyborg?

Read sociology and you won't be able to tell up from down?

Sociologists are the twisted progeny of an underwear model and a Buick Skylark?

Just... damn!