Not the approach I would have selected.
There are a number of other stats packages that compete with Stata, including the underpowered and occasionally inscrutable SPSS and the flexible, powerful, but nearly homicidally impenetrable SAS. SAS is, indeed, the bitch queen of the statistical software world, having been developed from modest FORTRAN and Kobol beginnings to become a relatively modern approach to processing data. Unfortunately a lot of that early history is still lingering in SAS's design such that it reminds me of nothing so much as an apartment in Venice. Sure it has electric lights and air conditioning, but since you're basically working with a foundation older than you, there are just some real constraints on what you can do.
I bring all this up because, occasionally, as I go about my day, I will run into an advertisement for SAS. It is, apparently, in wide use among corporate clients or else it would like to be. Now, selling a stats package is unlikely to ever be a glamorous task- certainly not one that lends itself to a soundtrack by Foghat or the use of swimsuit models- but every now and then it gets a little bizarre. This is one of those times. I recently encountered the following ad for SAS:
For those who don't want to read it completely, we have an advertisement for an advanced stats package that relies on the basic assertion that we are not limited by the reproductive system common to mackeral. So, in other words, "Buy SAS because you aren't a fish."
I don't have a problem with this, per se, but does anyone else think that the advertising firm responsible for this is just kinda running out of good idea?
* A trait I share with Jeremy.